Kellogg’s Backs Down

Last week Kellogg’s announced their cereals were now boosted with additional vitamins and thus branded items like Cocoa Krispies with a banner that promoted new immunity-boosting properties. Yesterday they agreed to pull those boxes. It’s unfathomable to Tracey and I that a box loaded with sugar and artificial color could be labeled as immunity boosting. Yes, and it also boosts your insulin levels and calories….Here’s to a company realizing they made a mistake and dealing with it promptly.

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